How We Used Data to Win the Presidential Election – Dan Siroker
from Stanford University
During the presidential transition, Dan was the Deputy New Media Director where he was responsible for strategic planning of the administration’s use of the internet and technology. He led several online initiatives on change.gov including a way for the American people to publicly comment on proposed policy, ask a question, or a submit an idea– all of which could be voted on by others and went directly to President Obama and his cabinet.
Prior to working on the presidential transition, Dan led the analytics team for the Obama presidential campaign and served as a senior member of the larger New Media team. He led a team of software engineers and analysts responsible for optimizing the effectiveness of the campaign’s online operations that ended up raising over half a billion dollars, registering over 2 million voters, and enabling 3 million phone calls to be made in the final four days of the campaign.
Before joining the campaign, Dan was a Product Manager for Google Chrome, the open-source web browser from Google. Dan worked previously as a Product Manager for Google AdWords.